Die Antwoord is a South African rap-rave group featuring lead MC Ninja, and singer/rapper Yo-Landi. The group's name is Afrikaans and translates to mean "The Answer". There's a counterculture movement in South Africa known as Zef that the group uses as influence for their image. Here is how Yo-Landi likes to describe zef:
"It's associated with people who soup their cars up and rock gold and shit. Zef is, you're poor but you're fancy. You're poor but you're sexy, you've got style."
The video Baby's On Fire is the perfect display of this visual artistry. The video is directed by Ninja and co-directed by Terence Neale. With evident 90's influences and soft grunge aspects, Die Antwoord successfully captures the unique sound and look that people are drawn towards today. This is essential especially now where mainstream music has become redundant. I’d give this video a thumbs up for giving us all that underground awe factor we yearn for. With captivating sound and aesthetic appeal, this is the perfect video to enjoy baked on a sunny Friday noon accompanied by some of your most energized peeps and killer surround sound. Defiantly something worth showing a friend.
